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"Urban" Marketing
You know it really gets makes me wonder what it would be like to be a minority that is marketed to by large corporations. Like when I am flipping the channels in the rare event that I am watching TV I will come across a "regular" commercial. Then some times I will see it on a channel like BET and UPN where it is almost the same add except they changed the race of the actors and added a hip hop sound track.
The one that gets me the most is this Mc Donalds ad for the Big Mac that has a lowered pimped out SUV full of hot black girls with one guy going thought the drive through window inter cut with basketball and a black guy eating a big Mac. I mean what is a free thinking person in the targeted minority supposed to think? Are they supposed to go over to Mc Donalds and feel community?
We are just now starting to see ads that target gays and lesbians in main stream syndication. But if you ever flip through a gay magazine like The Advocate you will ads for products using the most blatant sterotypes cliches. The lesbians all have short hair and the guys are prissy gym queens who get a lot of sex. Beer and smokes were the first to do this because they are already considered a "Sin" Product and that some studies show a higher rate of smoking and drinking in gay and lesbian populations.
I am just glad that the days of using Seattle Grunge and "Alternative" is over. Madison Ave is not wearing flannel and stage diving like they did in the 90s.
Blogathon Entry 25/48
Jake at July 26, 2003 
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Comments
ya know...down here in SA there is a heavy spanish community (ha! like that would shock anyone) and you see that all the time...when i lived in new jersey it depended on where you went...black neighbourhoods had black people on the billboards and spanish neighbourhoods had hispanics (and everything translated into spanish)...i always thought it was stupid and i would feel as though they were either "talking" down to me or just trying to make a buck off of me (which is what they are doing, really)...i grew up in a town that had fewer than 30% white people, so i saw alot of those advertisements growing up...it seems a little less now, but still...(and yes, thank goodness "grunge" has died! lol)
Posted by: lilly at July 28, 2003 6:54 AM
