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Review : Apple iTunes for Windows
Today Apple released the long awaited Windows version of their iTunes music player software.
I personally think that they should not have launched the iTunes Apple Music store without a Windows player given the shear number and buying power of the Windows users. I mean having a digital music store that Windows users can not use was sort of like setting up a shop and requiring that only left handed gay Canadians ( sarcasm ) can shop there. It will be really interesting to see if sales of music from Apple's digital store picks up and the ratio that it is used.
I first started to use WinAmp to play my music and MusicMatch to rip my CDs to MP3. Then I would occasionally use Windows Media Player and the other online digital music store that I used was based on the Windows Media Audio file format. Then after I started using my Sony Net MD as a portable digital music player I now use Sony SoundStage to manage my digital music library.
On the Mac world it makes much sense to only use the iTunes software and it really works well with the Apple iPods digital music players. Apple excels at making an entire package and controlling almost all of the computer from every circuit of the hardware to all of the software. Windows based music players are a surreal plethora of choices and sometimes the choices are good. I will consider buying new music using iTunes but I am not going to be using it to manage my music.
I started out my digital life as a Macintosh user in 1984 but I defected to the Dark Side in 1999. I understand where the members of the cult of Macintosh are coming from and I doubt that Apple iTunes is going to totally take over Windows music management but it is nice to have a real cross platform choice. But even now there are three distinct camps of digital music. Apples formats, Microsoft's formats and non DRM controlled MP3 and Ogg Vorbis files. I am only interested in a new place to buy downloadable digital music online and to use the software to get the proprietary formated music into a more portable MP3 and Sony Minidisc formats.
iTunes comes in a single download and is painless to install. It also installs the latest and greatest version of Quicktime and it requires a reboot after install. It looks pixel for pixel identical to the Mac OSX software so if you don't like the brushed metal software look tough luck! This is a tool for Apple to sell more iPods to Windows users.
I had no problem importing all my MP3 files and chose to not convert them to Apple's file format. The Windows Media files were ignored by iTunes both the DRM protected and non DRM WMA files. That is not so cool and even WinAmp and MusicMatch can play Windows Media Audio files on the Windows platform. WinAmp can play WMA files but only non-WMA 9 DRM-enabled audio files.
Now on to the integrated online music store. It is rather slick how the online music store is built right into the software. I guess that they want the user/shopper to casually constantly buy new music like they are accessing their local music. It is a very seamless user experience and it was very Apple.
There is some built in visualization eye candy but it is no where near the amount of eye candy available for WinAmp. Still it is better than the eye candy in WMP.
On the front page of the Apple music store there was a play list of tunes by Moby. That is spiffy because Moby is a big Mac fan and was a beta tester for the iPod. I saw that Moby like U.N.K.L.E. And thought that I should buy an album and check it out. They had one album but it was only available as individual downloads so I would be cheaper for me to get this album from BuyMusic.com. I think that the ability to get an entire album is what can really attract people to paying for downloaded music and I am more likely to buy an entire album that buy a single song. If I want a single song I would just fire up a P2P program and get it like that. People want an entire album for ten bucks rather than having to pay 18 bucks at the store.
So I took a pass at UNKLE for now and looked for Shonen Knife. They had two albums but you could not get the entire album just individual tracks. DAMN!
I switched to looking for a soundtrack but was let down that none of my searches came to fruition. No Lost in Translation, no Kill Bill, no Reservoir Dogs and no Lord of the Rings soundtracks.
No Chemical Brothers either.
There was two Moby songs that are exclusive to Apple iTunes store. I just had to get them because they are not on any of his CD albums.
After I confirmed that I wanted to purchase that song and created an account with the store the Automatic downloading and storing of my song was fast and slick. They really beat BuyMusic.com with the ease and speed of purchase and download.
The two Moby songs were 99 cents a pop and I also got a nine track single from The Crystal Method for $6.93.
Then I burned it all to a normal audio CD-R in iTunes. Then took the CD into MusicMatch and ripped it as MP3. Then took the MP3s into Sony SoundStage and loaded it on my Minidisc player. I am all about fair use but that could be a pain in the ass if I had to do it over and over again.
Apple's music store is the only game in town on the Mac but Buymusic.com, Dell's future music store and Napster 2 all use Microsoft's similar technology and will offer more songs. The real thing that makes one music store superior is the amount of songs available and the ability to buy them as an album. There really is not a lot of music out there right now and the winner will be the one who gets more music available than the next guy.
Apple has more music to buy than your typical Wal-Mart sore but not more than a dedicated music store. Once that they surpass a good physical music store than I will get really excited about iTunes for Windows.
Jake at October 17, 2003
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Comments
Yeah, I agree completly. I am using the Music Match download service, and the buying portion is pretty similar to others (although its cool that you can start listening before the download completes...standard I know, but its the little things that count). Also, they have an awesome radio functionality. They have a radio station for every genre and for every artist. So you basically can get a custom radio station with music similar to a particular artist. Plus its cd quality, and free....awesome. This feature alone is why I stick with the software. Although the downside is that they number of tracks available to buy is pretty low. I usually find that in the music I like (trance), there is only about 1/100 or less that I can actually download after I hear it on the musicmatch radio service (yet another reason I like their radio...they will play stuff even though you can't download it from them yet).
ok, this was a long comment, maybe I should have used a trackback.....hehe, next time...
Posted by: J.P. at October 17, 2003 2:32 AM
This was a fair, thoughtful review. Just one caveat: the iTunes music store went live with more than 200,000 tracks, and probably added another 50,000 over the next few months. By the end of Octover, Apple will see that number rise to 400,000, which includes music from more than 200 independent labels.
The service and the software will just get better and better. That's the Apple way. ;-)
Salut!
Richard
Posted by: Richard Levangie at October 17, 2003 7:17 AM
[quote]
>>I personally think that they should not have launched the iTunes Apple Music store without a Windows player given the shear number and buying power of the Windows users. I mean having a digital music store that Windows users can not use was sort of like setting up a shop and requiring that only left handed gay Canadians ( sarcasm ) can shop there.?<<[/quote]
Seems like a weird move, I know. However, consider the sense of elitism Apple created by going about it this way. They were saying: "We have the newest, best, cutting edge music service -- and it's for our loyal Apple users. It's for the people who choose to be different. Being different has reaped them this benefit, and this reward."
Giving Apple users that jump-start left Windows users salivating and considering a switch. Apple has to have _some_ way of differentiating itself in this Wintel world. And by offering the fruits of its labor _only_ to Apple users (in the beginning), the company did what it should do: catered to its loyal clientel base first.
Posted by: Bryan at October 17, 2003 7:45 AM
Buymusic.com might seem to be cheaper but you have to check each songs/albums digital rights and if that album is a reasonable (IE: you actually can have rights to use it more than once) if you want an album, you have to download EACH song individually (when you click download, you go to download window and then back) - yea, really well thought out.
You want to avoid any WM tracks anywhere as you point out - different WM players can't even play all the tracks. Unlike Apple's mp3 or AAC, you can actually scroll forward without bringing down the whole player.
Posted by: jbelkin at October 17, 2003 8:10 AM
Apple's technology is good and is right up there with the competition from Microsoft but they need to now focus on the content. When it boils down to it the choice music is what matters. I did think that it was nice that you can move a protected iTunes song from one computer to a next and once you lock a WMA9 DRM music file to a PC it can only be played on that PC unless you burn a CD. It is a shame that Apple is releasing this in the same month as Napster2 that uses both Microsoft and MusicMatch software.
Posted by: Jake at October 17, 2003 9:26 AM
(you just really like having an excuse to post that pic of Lars ;) hehe)
personally, i'm just going back to buying CD's at used CD places...much easier to just rip the tracks i want, and the CD's are cheaper there...i'm not messing w/online music stuff anymore :P bah!
Posted by: lilly at October 17, 2003 9:42 AM
My local used CD store sucks. The only good ones I know of are over in Seattle and I don't allways go there.
Posted by: Jake at October 17, 2003 9:56 AM
Nice review Jake.
I've been a Mac user since 1987 and would like to see iTunes and the Music store take off on the Windows side because a lot of my PC friends want an iPod.
One thing you might want to check out to save a step in MP3 converting. On the Mac anyways, in iTunes preferences you can set the cd burning to burn either standard cd files (aiff) or MP3 files. I burn MP3 cdroms all the time because my daughter's portable and car players both play cd and MP3s.
One other thing AAC format is not an Apple format, it's an open standard format created by Dolby. Apple has really gotten away from using proprietary formats and hardware in recent years.
Posted by: Lantzn at October 17, 2003 12:20 PM
I tried that last night. It gave me a message saying that "Protected Audio content" can not be converted to MP3 using iTunes. Apple may not have created the AAC but they are the only ones that are selling music in that format.
Posted by: Jake at October 17, 2003 12:23 PM
Advanced Audio Coding (AAC) is high-quality perceptual audio coding technology appropriate for many broadcast and electronic music-distribution applications. Coding efficiency is superior to that of MP3, providing higher-quality audio at lower bit rates. Developed and standardized as an ISO/IEC specification by four industry leaders (AT&T, Dolby Laboratories, Fraunhofer IIS, and Sony Corporation), AAC is supported by a growing number of hardware and software manufacturers as the logical successor to MP3.
http://www.dolby.com/company/is.ot.0011.TechOverview.03.html
Posted by: lantzn at October 17, 2003 12:27 PM
Bummer on the AAC to MP3 cds. Have you tried using iTunes instead of Musicmatch to re-rip those cds back to MP3s? Just curious.
Itunes uses a high quality MP3 encoder from Fraunhofer.
Posted by: lantzn at October 17, 2003 12:32 PM
Yeah it asked me if I wanted to replace the data in the music library and if I wanted to replace the protected songs. I might just rip the CDs to Sony MD ATRAC3 format in the future so I can put them on my MD with no re-compression.
Posted by: Jake at October 17, 2003 12:35 PM
Sorry to be posting so much I don't have a PC to test this out on.
The AACs that are created when I import my music cds can be converted to MP3 doing the following:
I set the preferences for importing from using AAC to using MP3.
Select the songs in your iTunes Library you want to convert and go to the Advanced Menu and choose "Convert Selection to MP3".
Let me know if this works for "purchased" AAC files from the iTMS. I don't have a Music Store account at home because I'm still on 56k and downloads are painful. Thanks
Posted by: lantzn at October 17, 2003 12:42 PM
Yeah I tried that last night and it would not let me convert protected purchased music using iTunes. I had to burn an audio CD and then rip it from there using other software.
Posted by: Jake at October 17, 2003 12:51 PM
I dunno. Perhaps I'm being a luddite - or worse a thief (yeah I always feel _so_ bad ripping off the RIAA...) but I can't see any of these schemes. Kazaa Lite/K++ as well as BitTorrent for those things I want to try before I buy and if I'm going to _pay_ for the damn things I expect lossless compression. Anything else IMO is just a sampler and should be free.
Posted by: Destroyer at October 18, 2003 2:29 AM
One big point everyone misses, Apple's true profits are in the iPod, not the music. Sure, the music makes money (I belive it's liek 34¢ a song or so), but they really want you to buy the hardware.
So, of course, they will make it work best, or only work, with the iPod, and not the other hardware choices of the world.
The software is that first free rock of crack, the subsequent highs will cost you.
Posted by: Franklinrh at October 18, 2003 2:04 PM
I really like the idea of being able to buy using micropayment rather than steal so i will look into this. Jake, I looked at the same MD player as yours at Target and they do make one with an AM/FM TUNER but it costs 200 Dollars!!! WTF!!!
I will wait until the price comes down after Christmas but that thing is doper than XboX. Word?
Posted by: pete at October 18, 2003 4:47 PM
Yeah I saw that. I am not crazy about the radio so I got the simple one. It will be cool to see how this compares to Napster 2.0. If you pre-register for Napster you get five free songs when they go live. I suggest you check it out.
Posted by: Jake at October 18, 2003 8:33 PM
This from the man who once threatened to kill me for a PowerPC card?
Tch.
Posted by: Evilninja at October 18, 2003 10:17 PM
Sure I am critical but overall I like iTunes for Windows
Posted by: Jake at October 19, 2003 2:24 PM
I apologize for the 3 pings, it seems as if typepad messed something up...
Posted by: Paso at October 19, 2003 5:04 PM
Apple has taken special care into choosing what music they want to sell. They have not stuck thousands of songs on there that were written and sung by a bunch of garage musicians. The other services stick anything on their servers so that they can raise their song number. I rather have quality over quantity. I think the iTunes Music store is a much more viable option for its superior song quality (AAC vs. WMA, it's ease of use and this sorting out the crap that they spend lots of time doing. Nice review though!
Andrew
Posted by: Andrew Achkar at October 26, 2003 6:47 AM
I am a bit skeptical if Apple only picking the best of the best when I can't find any techno albums that I want to buy on it. If they were only picking the best of the best there should be lots of good music to buy. But currently I am not shopping there because I am waiting for them to get new music that I want.
Posted by: Jake at October 26, 2003 10:13 AM
You are right, Jake, in the sense that they are missing out on a lot of great artists, but as the leaders in this domain, they want to get the music that applies to the population. Techno, to most, is frowned upon and not even considered music. I like it, but I don't expect to find it in a virtual music store. Techno is considered that "crap" they don't really want to sell. Until they have maxed out on "non-crap" artists and music (sadly, radio music), I doubt we will be seeing the stuff that minorities enjoy. As for the non-crap that is not on there yet, we should just give Apple some time. They are adding a lot of songs every week and giving more attention to what they do than any other service I have seen, so I am happy to wait.
Posted by: Andrew Achkar at October 26, 2003 4:03 PM
I have tried iTunes on my PC. When I burned my songs to a CD and then tried to convert to MP3, two songs converted into MPEG1 which won't load to my minidisc. Other than that I have been too pleased with iTunes.
Posted by: Julie at November 6, 2003 6:47 PM
Humm I do not use MPEG 1 for audio. I will import pre existing MP3 files into Sony Soundstage and then convert them to ATRAC so they can be loaded on the Minidisc but if I can I will just rip ATRAC files straight from a CD using Sony Soundstage.
Posted by: Jake at November 6, 2003 9:48 PM
"There was two Moby songs that are exclusive to Apple iTunes store. I just had to get them because they are not on any of his CD albums."
Ummm... those Moby tracks ("Love Of Strings" & "Soul To Love") are not iTunes exclusives and are available on his "18 B Sides" album, along with a ton of other great tunes and a very nice bonus DVD at the same price as a music CD (pretty low price considering the DVD is included). You should check it out...
Posted by: Steve at November 29, 2003 1:54 AM
Ok I will check it out but at the time of writing that it were iTunes only exclusives
Posted by: Jake at November 29, 2003 4:53 PM
HELP!
all my daughter's music is saved on sony sonic stage, in atrac of course o: . Now she has an ipod and would like to load her music files directly.
PROBLEM: her backpack and favorite original CD's were stolen, so she can't load to ipod that way. she can burn from atrac to a cd-r (actually, about 50 cd-r's). isn't there a better way? sony must convert atrac to cd-da(?) to get to the cd-r, but isn't there a way to do that step right on the hard drive, then convert to aac from there? where can i download software for this..... or are we just victims of the proprietary wars? Too bad, she was one of the few kids who bought all her cd's (imagine that).
--Joe
Posted by: Joe at January 12, 2004 7:07 PM
This is sort of why I keep all my digital music in mp3 format. I would actually burn to a CD-RW so you can whipe it clean but there is no easy way that I know of to take a bunch of ATRAC file and quickly convert them to ACC or MP3
Posted by: Jake at January 12, 2004 7:24 PM
You all might be interested to know that the iTunes music store had a 70% market share of all songs downloaded legally before iTunes for windows was even released
Posted by: Daniel Osborne at April 20, 2004 8:56 PM
Yes but how does that compare to the P2P networks?
Posted by: Jake of 8bitjoystick.com at April 20, 2004 11:41 PM
Well P2P networks dont constitute legal downloads do they
Posted by: Daniel at April 21, 2004 12:36 AM
They exist and millions of people use them every day. If they are 100% legal or not is moot.
Posted by: Jake of 8bitjoystick.com at April 21, 2004 7:59 AM

